A look at the brands and businesses I've helped get seen: the strategy, the content and the growth behind each one.
A neighbourhood bagel spot we turned into a local favourite online. With a steady content rhythm, giveaways and events, page views and Instagram following climbed — and the buzz earned real local coverage.
We shaped the brand's positioning and voice from the ground up — setting a clear direction for an upcoming run of filmed content and a consistent posting rhythm now taking shape.
As the in-house marketing lead, I ran the whole engine: shooting and creating content, building monthly forecasts, and setting platform strategy across Instagram, TikTok, Facebook, Pinterest and Threads — plus email marketing and ad-campaign creative.
From strategy to the final cut — I set the content direction and handled the shooting and editing, giving the jewellery the polished, elevated feel it deserved.